There's a myriad of choices out there for those that want to be creative with their printed pieces. Many of you may be overwhelmed at the choices and some of you may not even know which way to turn.
Do I use Aqueous, Varnish or UV? How do I choose?
The first step is to sit down with your printer and discuss the effect that you are going for. Do you want a textured feel? Do you want it to shine so bright that it almost jumps off the page? Do you want a subtle, yet elegant feel? Or, are you simply wanting to protect the printed image from smudging and scratching?
Here's a quick performance comparison that you might find helpful.
- Conventional Varnishes-holds tight registration, but dries slower than other coatings and can yellow over time.
- UV Coatings-quick turn, great results, but expensive, will show finger prints, but resists scratching.
- Pearlescent-can cause undesirable changes in color.
- Gloss vs. Dull-gloss coating can make blacks appear more dense than dull coating.
Contact me if you have a particular look and feel that you are going for, but not quite sure how to get there.
You can also learn more about this subject by going to the below link and checking out The Standard. http://www.na.sappi.com/education/designforprint
