Tuesday, March 24, 2009

SAVE MUCHO DINERO...WHILE PRINTING?


If you are like most companies, you're looking for ways to save money. If you buy printing on a regular basis you may already have a handle on the things to look for. But, if not, here are a few tips to help you in your print buying excursions....


1. Stick to multiples of 8.5x11. Most press sheets are sheeted with the final size of 8.5x11 in mind. If you stray too much from that, you aren't using the majority of the paper and end up having a lot of waste. Keeping your job in multiples of 8.5x11 sheet sizes could help you save a great deal of money.


2. Bleeds..Bleeds..Bleeds? If you must have bleeds (and I think having bleeds can make a printed piece look better) then you could undersize your print job to 8 3/8x10 7/8. This can allow the printer to have the extra space needed for trim and keep you on a smaller press sheet.


3. House Sheets. Ask your vendor what they use for their house paper. It may be that it's just as nice as the stock you wanted to spec. The reason printers have a house sheet is typically because they purchase that stock in bulk and can pass along a huge savings to you!


4. Gang Run. If you are able to plan ahead (who can do that these days?), then you may be able to print multiple jobs at the same time. If so, your vendor could potentially save you money by running those jobs on the same paper or at least right behind the other.


5. Print-on-Demand. If your company struggles with the obsolescence of material then printing just in time is right up your alley. Instead of printing in bulk, which brings your per piece pricing down, you can print on demand digitally and save money. It may cost you a little more per piece, but you save overall by not printing as much and not wasting as much!


Just a few tips I thought might be helpful. Feel free to call me if you like more tips!

Call me at 803-461-1905.


Thursday, March 5, 2009

Beyond Printing...A Recipe for Marketing Genius


What?! You say! Beyond printing?!
Yes, there are other avenues to express your marketing genius! And by the way, if you couple them with print...you just might get amazing results!

Take your typical direct mail piece, you're probably getting a 1-2% response. How's that workin' out for ya? Well, instead of doing the same thing...sort of a status quo...why don't you change that? Take your same old direct mail and spice it up with some cross media action and PURL's!
Combine your typical direct mail with personalized text, graphics and Personalized URL's or PURL's and you have a recipe to entice your clients to keep coming back.

For example we've conducted about a dozen campaigns and typically they have yeilded more than 5% response rates! Some have even yeilded as high as 13% response rates!

What's even better is that you can track the results real time and know exactly who has responded and be able to collect more data on that lead.
I challenge you to go outside of the standard boxed in practices you've been doing!