Monday, August 10, 2009
Are you inspired by your company? Have you ever asked yourself that question? If you have, chances are that most of you out there, are not inspired and yearn to be inspired!
I just got back from Houston, Texas, where I attended the National Associates Meeting with Consolidated Graphics. Now, if you aren't sure what this meeting is...see my previous post and it'll give you a 30,000 foot view....
Now, most companies when they have a national event...it becomes sort a happy hour of sorts for an entire weekend. Well, Consolidated Graphics has found a happy medium.
This weekend was not only fun, but ABSOLUTELY INSPIRATIONAL! I have seen what's about to enter our market place in the way of talent and tools. The printing industry is about to be turned up-side down and sideways and for the better!
I met over 300 young people who have not just a passion for print and all things printed, but a passion to lead and a passion to share it with the world. These young people are full of great ideas, industry knowledge and a passion I haven't seen in years.
The entire weekend there were discussions about bringing more to our clients and prospects; giving value first and expecting nothing in return. What a great concept! Give value first, expect nothing in return! Isn't that the basis for what we as people are to strive for? I think so. And using that basis as a business concept is powerful.
Over the weekend I listed to industry leaders like Daniel Dejan from Sappi, speak about best practices and ways to engage and build business for our clients like I've never heard before.
If you don't know who Consolidated Graphics is...you'll soon find out. Keep your eyes open everyone...there are some great things on the horizon!
For more information...click the below links. And as always, I welcome your feedback!
Thursday, August 6, 2009
I'm attending Consolidated Graphics' National Associates Meeting this weekend!
If you don't know what this is...let me give you a brief summary. Consolidated Graphics recruits and hires only the Best and Brightest college graduates to train and become the printing industry's next leaders. This meeting is a time for all of these up and coming leaders to discover best practices in the print industry and maybe even devise some of their own...that just might change the industry for the better.
I'll be speaking on Saturday at the event. Myself and another consultant for Consolidated Graphics will be sharing some tips that we've picked up along the way. Tips from networking to researching prospects and determining the best approach to their industry.
Below are some links that I'll be sharing with the group. Maybe these links would be helpful for you guys.
For all of you bloggers, try these sites for inspiration/help!
For all of you sales reps or soon to be reps, try these ezines:
Ps...link with me on Twitter and find out the latest in technology that Consolidated Graphics is about to unleash! Watch out printworld...this is gonna shake things up! More details to come....
Friday, June 26, 2009
Is it really a big deal if you send RGB images instead of CMYK images?
The answer is ABSOLUTELY!
Don't take my word for it though, see for yourself. The image on the left is a RGB image. The one on the right is a CMYK converted image. Can you tell a difference?
It's alwas best to convert your images from RGB to CMYK because you'll have more control over color when printing. When printers receive RGB images, we typcially use a standard conversion, which may not alter the color to your liking.
It's true that you can create certain colors in RGB that you can't in CMYK. However, when these colors are printed, it will be converted to a CMYK color scheme, which will most definitely alter the color combination you might have been going for.
The conversion is important becaus printing is based on a different set of colors: Cyan (blue), Magenta (red), Yellow and Black, which are the primary colors for inks and pigments.
The shift in color will be most noticeable in solid colors on backgrounds. See the different conversions that can occur below. And as always, call me with any questions.
Friday, May 22, 2009
- Conventional Varnishes-holds tight registration, but dries slower than other coatings and can yellow over time.
- UV Coatings-quick turn, great results, but expensive, will show finger prints, but resists scratching.
- Pearlescent-can cause undesirable changes in color.
- Gloss vs. Dull-gloss coating can make blacks appear more dense than dull coating.
Contact me if you have a particular look and feel that you are going for, but not quite sure how to get there.
You can also learn more about this subject by going to the below link and checking out The Standard. http://www.na.sappi.com/education/designforprint
Tuesday, April 7, 2009
You should. Isn't the term parnter played out? I mean isn't that what your vendor should be doing already? Or any one that wants your business, for that matter?
Shouldn't those people be looking for ways to help you? I do. How you ask?
Well instead of selling you on printing, I learn about your business first. How do you get product to your end consumer? Who is your most valuable customer, what are their demographics? Why is it that particular demographic is your best client? What are the complications you face on a daily basis? How will your margins and bottom line be affected by the next project you put out, or the next product you put on the shelf? How can you communicate to your employees and consumers better?
Aren't those questions that should be asked? Not only asked, but listened to and heard. How many of you out there have a sales rep that just sees you as a commission? How many of you are just a quota for the next rep?
If that's how you feel about your current rep; if he/she isn't going the extra mile for you day in and day out, maybe it's time for you to find one that does. Maybe it's time to find a rep that listens and hears your day to day challenges. One that will educate you, one that goes to bat for you, one that brings solutions to the table that make you look good.